Top 7 Transforming Principles in Turning your Company and Venture from Good to Great

1. Know what values your corporation or company and business or venture stands for. Today, potential customers don’t just ask what products or service your company sell or offer? Deep down in themselves they are looking for a company or product to offer aligned at their values. Customers also ask “what values do you stand for?” and “what values does your business stand for?” What action or practices have you developed to live those values daily?
Shared values between a company and organization determine the belief, loyalty and performance of employers and its potential leaders.

2. Discern the significant reason why. The great Austrian psychiatrist, Viktor Frankl said: “Success, like happiness, cannot be pursued; it must ensue … as the unintended side effect of one’s personal dedication to a cause greater than oneself.” What ideal purpose does your business exist? Did your business make a difference in your customers' lives?

3. Be an edge seeker. Roger Bannister seemingly did the impossible and ran the first 4 minute mile run in 1954. He said it's the ability to take more out of yourself than you've got. How can you push yourself to "take more out of yourself than you've got" to achieve the seemingly impossible in your business?

4. Dare to be radical. Those who are always contrary to rules defy the traditional and they are “the change agents in the business world.” Are these wealth-building businesses “executing better?” No, they’re simply but “radically changing the rules of the success game in their field or industry.” Distinguish what rules in your business can you break. Set yourself apart from the crown in your industry.

5. Find the epitome of success and greatness in your company or business venture. In every field or industry, there is or there are examples of great success. Seek and find those people that would inspire you most and extract what you would like to emulate from them.

6. Have a clear result in mind. Decide your business future. Business should not dictate you. Instead, it is up to you where exactly you want to be, by when, how and then persist in getting there. What options have you taken and what do you need to take those decisions differently?

7. Achieve personal greatness. As they say, there’s no easy business. The amount of effort you put into your business is directly proportional to where you are at your business. It will only develop as quickly as you do. Commit to your own personal greatness to build a strong and great business. Define your own personal greatness. “What changes can you make to unleash your own greatness?”
Special Thanks to Denise Corcoran of Empowered Business